Tools & technologies
Experiential web
Some things shouldn't feel like websites.
Some things shouldn't feel like websites. Digital experiences built around immersion, rhythm and atmosphere — not just information.
Atmospheric design
Tone, noise, ambient sound, 3D lighting, subtle motion. The web can feel like a physical space — a museum, a film set, a dream — instead of a document.
Use cases
Campaign microsites, album launches, digital exhibitions, artist/gallery sites, premium brand showpieces.
Operating locations
Studio in Madrid
Based in Madrid, working remotely with brands, studios and agencies inside and outside Spain.
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Decision flow
Experiential sites get remembered. Functional ones get used.
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Friction map
The goal isn't to dazzle — it's to communicate with sensory precision.
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Journey shape
Sound design, motion, 3D, scroll: the whole matters more than each piece alone.
Work with JMWEB
Let's build something with personality.
It all starts with a conversation. Bring a brief, a reference, a half-baked idea — I'll take it from there.
Start a project
Next projects:

Cumbres
Landing page + e-commerce for an alpine gear brand. Photo shoot on a real glacier, a 3D harness configurator, and a scrollytelling story about the first rope teams. Built with Next.js + Three.js so the kit can be seen, rotated and weighed.
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Sweet Studio
Visual identity + e-commerce for a boutique patisserie. Product-by-product 3D renders in Blender, a pastel palette over a black background, and a checkout that dodges the usual friction in food DTC. A lot of care in the art direction.
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Prism Core
Brand concept for an on-chain trading platform. The holographic gem rotates in WebGL with real chromatic dispersion (genuine refraction indices, not faked) and the circuit ring reacts to the cursor. Three.js + custom GLSL shaders.
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Pour Sessions
Art direction + photography for a studio that paints with ink and milk on canvas. Brand capsule with an editorial site, macro videos at 240 fps of every splash, and a print shop. Spoiler: it smelled better than it looks.
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