Tools & technologies
User experience design
User journeys, information architecture, wireframes and interaction thinking aimed at clarity, conversion and momentum.
User journeys, information architecture, wireframes and interaction thinking aimed at clarity, conversion and momentum.
What UX design covers
UX design is the process of mapping out how people move through a digital product, from the first impression to the completed action. It spans information architecture, user-journey mapping, flow diagrams, wireframing and interaction logic. Good UX removes the decisions that slow people down and makes the right path feel obvious without needing to announce it.
The UX design process
Every UX project starts by understanding what the product actually needs to do, and for whom. That usually means a discovery phase covering goals, user types and existing friction points, followed by structural work — sitemaps, user flows and annotated wireframes that give the team something concrete to test and build. Iteration happens early, when changes are cheap.
Information architecture & user flows
How a product is organised shapes how it's experienced. A well-designed information architecture means users can predict where things live, move between sections without losing context and finish tasks without instructions. User flows make that structure visible — showing the paths people take and the decision points where the experience either succeeds or breaks.
Who this is for
UX design services are useful for anyone building or improving a digital product — a founder defining the structure of a new app, a product team wrestling with high drop-off, or a brand launching a new site that needs to do more than just look good. It's especially valuable early in a project, while structural decisions are still reversible.
Deliverables
Typical UX deliverables include sitemaps, user-journey maps, annotated low-fidelity wireframes, interactive prototypes and usability notes. When needed, I also produce component-level interaction specs and handoff documentation for development teams. Everything is tailored to what the project actually needs rather than a fixed list of outputs.
Operating locations
Studio in Madrid
Based in Madrid, working remotely with brands, studios and agencies inside and outside Spain.
Info graphic
Decision flow
Good UX removes unnecessary choices and turns the right path into the most obvious one.
Info graphic
Friction map
Every extra pause, hesitation, or dead end compounds. The job is to remove those moments before they cost attention.
Info graphic
Journey shape
A user flow should feel guided rather than forced, with the right amount of resistance in the right places.
Work with JMWEB
Let's build something with personality.
It all starts with a conversation. Bring a brief, a reference, a half-baked idea — I'll take it from there.
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