Tools & technologies
Creative coding
Sometimes the brief calls for a stranger tool.
Sometimes the brief calls for a stranger tool. Browser experiments, generative systems and visual logic built to behave less like templates and more like living systems.
What creative coding is
Code as an expressive medium. Generative systems, p5.js, ASCII shaders, chaotic logic, cellular automata applied to web visuals. A perfect tool for artist portfolios, brands with procedural identity and campaigns that need to stand out.
Deliverables
Generative sketches, systems reactive to user input, internal tools for designers that automate variations, integration with traditional motion design.
Operating locations
Studio in Madrid
Based in Madrid, working remotely with brands, studios and agencies inside and outside Spain.
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Decision flow
Creative coding is code as an expressive medium, not as a utilitarian tool.
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Friction map
Generative art, shaders, reactive systems: each is a different way of thinking.
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Journey shape
When programming feels like drawing, technical decisions become aesthetic decisions.
Work with JMWEB
Let's build something with personality.
It all starts with a conversation. Bring a brief, a reference, a half-baked idea — I'll take it from there.
Start a project
Next projects:

Cumbres
Landing page + e-commerce for an alpine gear brand. Photo shoot on a real glacier, a 3D harness configurator, and a scrollytelling story about the first rope teams. Built with Next.js + Three.js so the kit can be seen, rotated and weighed.
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Sweet Studio
Visual identity + e-commerce for a boutique patisserie. Product-by-product 3D renders in Blender, a pastel palette over a black background, and a checkout that dodges the usual friction in food DTC. A lot of care in the art direction.
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Prism Core
Brand concept for an on-chain trading platform. The holographic gem rotates in WebGL with real chromatic dispersion (genuine refraction indices, not faked) and the circuit ring reacts to the cursor. Three.js + custom GLSL shaders.
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Pour Sessions
Art direction + photography for a studio that paints with ink and milk on canvas. Brand capsule with an editorial site, macro videos at 240 fps of every splash, and a print shop. Spoiler: it smelled better than it looks.
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