Tools & technologies
3D web experiences
Presence changes perception.
Presence changes perception. Spatial design, depth and motion to give weight to products and ideas — and keep them from feeling flat or disposable.
Space as a narrative tool
Designing a 3D experience isn't just dropping in a model: it's deciding how the user moves through space, what they see first, how the camera shifts and what emotion each angle evokes.
Production
Low-poly modelling + texture baking, optimisation through Blender, a 60 fps baseline. I set up pipelines that let the client update content without touching code.
Operating locations
Studio in Madrid
Based in Madrid, working remotely with brands, studios and agencies inside and outside Spain.
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Decision flow
A 3D site isn't a site with a spinning object — it's a spatial experience with its own grammar.
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Friction map
Every camera, every light, every animation tells a story — or subtracts one.
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Journey shape
Well-built 3D weighs less than plenty of poorly-optimised HTML.
Work with JMWEB
Let's build something with personality.
It all starts with a conversation. Bring a brief, a reference, a half-baked idea — I'll take it from there.
Start a project
Next projects:

Cumbres
Landing page + e-commerce for an alpine gear brand. Photo shoot on a real glacier, a 3D harness configurator, and a scrollytelling story about the first rope teams. Built with Next.js + Three.js so the kit can be seen, rotated and weighed.
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Sweet Studio
Visual identity + e-commerce for a boutique patisserie. Product-by-product 3D renders in Blender, a pastel palette over a black background, and a checkout that dodges the usual friction in food DTC. A lot of care in the art direction.
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Prism Core
Brand concept for an on-chain trading platform. The holographic gem rotates in WebGL with real chromatic dispersion (genuine refraction indices, not faked) and the circuit ring reacts to the cursor. Three.js + custom GLSL shaders.
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Pour Sessions
Art direction + photography for a studio that paints with ink and milk on canvas. Brand capsule with an editorial site, macro videos at 240 fps of every splash, and a print shop. Spoiler: it smelled better than it looks.
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